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Manager, Marketing - Comms (Stellar Ace)

Commercial

Job Purpose

 

The Marketing Manager works to ensure a consistent, desirable message is conveyed through the company's communications channels. He/ She will be involved with training sales or company staff so that they understand the brand message and how to emphasize it in their communications. 

He/ She needs the decision-making skills to determine the appropriate brand message that will achieve our brand’s goals. Determine the right strategy to introduce and promote the brand’s message is a key deliverable. Having the analytical skills and foresight that are used to assess the existing customer base and how effective existing marketing strategies are. 

Oral and written communication skills are essential and key for the role to relay the brand’s message in person and through online posts, social media and printed materials. 

He/ She need to have good project management skills with time sensitivity in mind to coordinate schedules and meet project content deadlines. Also needed is the mathematical skills to help establish an appropriate budget and monitor expenses.
 


 

Responsibilities

 

  • Brainstorm and execute Stellar Ace’s marketing plans to meet business objectives
  • Execute the development of marketing communications plans and materials for the marketing of new and existing products and projects
  • Brand build to raise awareness and drive lead generation through social media & digital initiatives, events, activations, and PR
  • Support business development and provide product innovation point of view by collaborating with key business stakeholders and driving research and validation initiatives
  • Manage all budget/expenditure to follow the organisation’s procurement policies
  • Ensuring the CX strategies are aligned to the larger marketing and business goals and outcomes
  • Execute projects, creative ideas, and solutions to implement major changes to the customer experience of external stakeholders
  • Analyse new market trends, business opportunities, customer lifecycles and market segments in global and local landscape
  • Analyse past performance of projects and campaigns to improve Return on Investment (ROI) in tangible and intangible ways

Qualifications & Work Experience

 

Qualifications and experience include:

  • Preferably 10+ years of experience in marketing in a B2B and B2C environment.
  • Strong client facing and communication experience internal organisation and the ability to communicate complex analytical concepts to non-technical executive level audience.
  • Experience with planning using quantitative techniques, campaign management and supporting technologies 
  • Ability and willingness to hands-on execution role where required to support client needs and team development
  • Relevant experience in the Media & Digital marketing industry, from an agency/ client perspective in both the online to offline environment will be advantageous 
  • Bachelor's Degree in Business Management or Marketing or a related field

Skills

 

Technical skills include:

  • Strong commercial acumen with an ability to convert opportunity to business 

Generic skills include:

  • Excellent communication and presentation skills to present complex ideas to executive audiences who may not be technically trained
  • Sharp analytical skills to work with data and figures 
  • Assertive, analytical and able to work independently in a fast-paced environment
  • Excellent communication and interpersonal skills 

 

 

Retail and Advertising Solutions & Services Partner

Stellar Lifestyle is the largest managing agent of retail and advertising spaces in Singapore’s rail network. We create vibrant transit destinations through continuous innovation and a desire to make our everyday touchpoints better. Our expertise also includes retail mall management, outdoor media & digital advertising solutions, and digital engagement platforms.

About SMRT Corporation

SMRT Corporation Ltd (SMRT) is a public transport services provider. Our primary business is to manage and operate train services on the North-South Line, the East-West Line, the Circle Line, the new Thomson East-Coast Line and the Bukit Panjang Light Rail Transit. This is complemented by our bus, taxi and private hire vehicle services. 

An exciting and rewarding career is waiting for you at SMRT. Join us and embark on a journey that matters. You Matter – we take care of you and your well-being. Your Work Matters – your ideas and contributions work towards building the future of our transport system and create positive impacts to the community. Your Development Matters – we offer diverse careers and learning opportunities for our people to grow you to the fullest of your potential.

Come onboard the SMRT journey today.

Vision
Moving People, Enhancing Lives

Core Values
Respect, Integrity, Service & Safety, Excellence

 

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