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Manager, Marketing - Trade (Stellar Ace)

Commercial

Job Purpose

 

The Marketing Manager determines the most appealing features of their products and promote them to prospective and current customers by supporting the Sales and Product teams.

He/ She will be given all the product knowledge and relevant data libraries to properly market them and to inform customers of their value and benefits. Conduct thorough research on competitors and performing market research to understand what consumers look for in pricing, bundles and product USPs is key to differentiate our products with our competitors.

He/ She needs the decision-making skills to determine the appropriate pricing and bundling strategy that will achieve our sales goals. Having the analytical skills and foresight will be key to assess the existing customer base and how effective existing marketing strategies are. 

Oral and written communication skills are essential and key for the role to relay the product info, sales packages in social and print materials for a definitive go to market trade communications. 

He/ She need to have good project management skills with time sensitivity in mind to coordinate schedules and meet project content deadlines. Also needed is the mathematical skills to help establish an appropriate budget and monitor expenses.

 

Responsibilities

 

 

  • Brainstorm and execute Stellar Ace’s marketing plans to meet business objectives
  • Execute the development of data, pricing and bundling of product/ services for the marketing of new and existing products and projects.
  • Deliver optimum sales pricing and packages In line with competitive landscape and raise awareness and drive lead generation through social media & digital initiatives, events, activations, and PR
  • Support business development and provide product innovation point of view by collaborating with key business stakeholders and driving research and validation initiatives
  • Manage all budget/expenditure to follow the organisation’s procurement policies
  • Execute projects, creative ideas, and solutions to implement major changes to the customer experience of external stakeholders
  • Analyse new market trends, business opportunities, customer lifecycles and market segments in global and local landscape
  • Analyse past performance of projects and campaigns to improve Return on Investment (ROI) in tangible and intangible ways

Qualifications & Work Experience

 

Qualifications and experience include:

  • Preferably 10+ years of experience in marketing in a B2B and B2C environment.
  • Strong client facing and communication experience internal organisation and the ability to communicate complex analytical concepts to non-technical executive level audience.
  • Experience in pricing strategies for media assets, couple with data justification and market research. 
  • Experience with planning using quantitative techniques, campaign management and supporting technologies 
  • Ability and willingness to hands-on execution role where required to support client needs and team development
  • Relevant experience in the Media & Digital marketing industry, from an agency/ client/ mediaowner perspective in both the online to offline environment will be advantageous 
  • Bachelor's Degree in Business Management or Marketing or a related field

Skills

 

Technical skills include:

  • Strong commercial acumen with an ability to convert opportunity to business 

Generic skills include:

  • Excellent communication and presentation skills to present complex ideas to executive audiences who may not be technically trained
  • Sharp analytical skills to work with data and figures 
  • Assertive, analytical and able to work independently in a fast-paced environment
  • Excellent communication and interpersonal skills 

 

Retail and Advertising Solutions & Services Partner

Stellar Lifestyle is the largest managing agent of retail and advertising spaces in Singapore’s rail network. We create vibrant transit destinations through continuous innovation and a desire to make our everyday touchpoints better. Our expertise also includes retail mall management, outdoor media & digital advertising solutions, and digital engagement platforms.

About SMRT Corporation

SMRT Corporation Ltd (SMRT) is a public transport services provider. Our primary business is to manage and operate train services on the North-South Line, the East-West Line, the Circle Line, the new Thomson East-Coast Line and the Bukit Panjang Light Rail Transit. This is complemented by our bus, taxi and private hire vehicle services. 

An exciting and rewarding career is waiting for you at SMRT. Join us and embark on a journey that matters. You Matter – we take care of you and your well-being. Your Work Matters – your ideas and contributions work towards building the future of our transport system and create positive impacts to the community. Your Development Matters – we offer diverse careers and learning opportunities for our people to grow you to the fullest of your potential.

Come onboard the SMRT journey today.

Vision
Moving People, Enhancing Lives

Core Values
Respect, Integrity, Service & Safety, Excellence

 

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