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Senior Executive, Communications

Job Purpose

 

As a Senior Executive, Communications, you will be responsible for developing and implementing our marketing & communications strategy to increase our brand presence and improve our marketing and conversion efforts.

 


 

Responsibilities

 

Branding

• Develop and execute marketing plans to strengthen brand presence and product awareness among target audience and customers.

Digital Marketing

• Develop, implement, and manage the company's digital marketing strategy, including SEO & SEM.
• Plan and execute digital campaigns on social media platforms.
• Develop and manage engaging and creative content on social media platforms to drive website/marketplaces traffic and promote brand focused messages.

Marketing Communications
• Develop marketing, sales and promotional collaterals and presentations.
• Co-ordinate and manage marketing activities, events and media enquiries.
• Manage communication platforms for partners, drivers, clients and customers.
• Explore partnerships and sponsorships opportunities.

Campaign Monitoring & Reporting
• Monitor and report performance of all marketing campaigns against targets and objectives.

Qualifications & Work Experience

• Degree in marketing, media studies, communications, or equivalent for Snr Executive position; Diploma in marketing, media studies, communications, or equivalent for Executive position
• At least 5-6 years of relevant experience for Snr Executive; 2-4 years of relevant experience for Executive

 

Skills

 

Technical skills include:

• Proficient in Microsoft Office (Excel, Word, PowerPoint)
• Familiar and fluent with marketing tools including SEM / Google Analytics
• Content writing skill is a plus

Generic skills include:
• Detailed, motivated, creative, and highly adaptable to rapid changing industry
• Effective communication and collaborative skills
• Proactive and efficient with a positive attitude
• Good planning and execution skills
• Excellent multitasking skills
• Team player

 


 

About SMRT Corporation

SMRT Corporation Ltd (SMRT) is a public transport services provider. Our primary business is to manage and operate train services on the North-South Line, the East-West Line, the Circle Line, the new Thomson East-Coast Line and the Bukit Panjang Light Rail Transit. This is complemented by our bus, taxi and private hire vehicle services. 

An exciting and rewarding career is waiting for you at SMRT. Join us and embark on a journey that matters. You Matter – we take care of you and your well-being. Your Work Matters – your ideas and contributions work towards building the future of our transport system and create positive impacts to the community. Your Development Matters – we offer diverse careers and learning opportunities for our people to grow you to the fullest of your potential.

Come onboard the SMRT journey today.

Vision
Moving People, Enhancing Lives

Core Values
Respect, Integrity, Service & Safety, Excellence

 

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