Digital Growth Specialist (Contract)

Job Purpose

We are seeking a resourceful and hands-on Digital Growth Specialist to support WINK+ app’s expansion through merchant acquisition, digital marketing execution, day-to-day operations, and administrative coordination. This is a hybrid role suited for someone who thrives in a fast-paced environment, has strong communication skills, and is passionate about digital ecosystems and growing businesses from the ground up.

Responsibilities

1. Merchant Acquisition & Onboarding

• Identify, approach, and close new merchants for listing and campaign participation.
• Build strong relationships with merchant partners and maintain ongoing communication.
• Manage onboarding process including registration, deal setup, and training support.
• Track merchant performance and gather feedback to optimise future campaigns.

2. Identify New Business Opportunities

• Proactively identify and propose new business ideas or partnership models that align with app growth objectives.

3. Digital Marketing & Campaign Support

• Assist in executing digital campaigns across social media, CRM, and in-app placements.
• Support content creation and scheduling for merchant promotions and user engagement.
• Monitor campaign KPIs and help prepare reports and dashboards for internal reviews.

4. Operations & Platform Coordination

• Liaise with internal teams (product, tech, design) to ensure merchant content and promotions go live smoothly.
• Support merchant and user queries related to voucher redemption, promotions, or listings.
• Assist in QA checks on app content and promotional flows during key launches.

5. Administrative & Documentation Work

• Maintain and update merchant records, contracts, and promotion forms.
• Prepare presentation decks, reports, or promotional assets as needed.
• Handle finance and administrative matters and file organisation.

Qualifications & Work Experience

• Diploma or Degree in Marketing, Business, Communications, or related field.
• 1–3 years of experience in digital marketing, business development, or operations (internship/fresh grad with strong aptitude may be considered).
• Strong interpersonal and negotiation skills with a positive, can-do attitude.
• Proficient in Microsoft Office. Canva or basic design/video tools a bonus.
• Highly organised, detail-oriented, and comfortable working with multiple stakeholders.
• Bonus: Knowledge of F&B, e-commerce, or rewards platforms in Singapore.
• Proficiency in analytics tools (e.g., Google Analytics) and content creation and video platforms (e.g., Figma, Canva, Capcut, etc).
• Interest in food, lifestyle, and tech-driven platforms is a plus.
• Flexible in adjusting to different working hours.

Skills

• Strong analytical, problem-solving, and organizational skills.
• Ability to work independently and collaboratively in a fast-paced startup environment.
• Proficient in reading and writing English.
• Hands-on experience in both operational and marketing functions.
• Exposure to cross-functional projects and innovative campaigns.
• A proactive team player with the ability to multitask effectively.