Executive, Senior Executive, Service Campaigns (App Development)

Job Purpose

This role requires strong expertise in managing digital platforms, including the SMRT Connect app and corporate website, ensuring a seamless user experience and alignment with service campaign goals. The ideal candidate will have a solid understanding of mobile app development concepts, web management, and a commitment to delivering high-quality digital solutions.

Responsibilities

1.    Mobile App Management (SMRT Connect):
•    Act as the primary liaison between SMRT and the existing vendor to manage the SMRT Connect app.
•    Oversee app maintenance, updates, bug tracking, and feature enhancements with the vendor to ensure the app meets user and business needs.
•    Monitor app performance using mobile app analytics tools, gather user feedback, and work with the vendor to implement improvements.
•    Ensure the app aligns with SMRT’s digital strategy and service campaign objectives while providing a seamless user experience.

2.    Corporate Website Management:
•    Manage the corporate website, ensuring regular content updates and alignment with SMRT's objectives.
•    Collaborate with IT and design teams to enhance website functionality and improve the user experience across devices.
•    Implement responsive web designs and SEO best practices to optimize the website's performance.

3.    Project Management:
•    Manage end-to-end projects for mobile app and website enhancements, working with multiple stakeholders to ensure timely and successful completion.
•    Develop and monitor timelines for both mobile and web projects, ensuring milestones and deliverables are met.
•    Manage budgets, ensuring projects are delivered cost-effectively while meeting high-quality standards.

4.    Ad hoc Duties:
•    Perform any additional duties as assigned.
 

Qualifications & Work Experience

•    Bachelor’s degree in Mobile App Development, Web Design, IT, or a related discipline.
•    Proven experience in managing mobile apps or working with development teams.
•    Familiarity with mobile app development frameworks and concepts (iOS, Android).
•    Experience with mobile app analytics tools (e.g., Google Analytics, Firebase) to monitor performance.
•    Experience managing websites, including CMS platforms such as WordPress, and ensuring responsive web design.

Skills

1.    Technical Skills:
•    Familiarity with mobile app development frameworks and platforms (iOS, Android), including the ability to communicate effectively with developers and vendors.
•    Proficiency in using mobile app analytics tools such as Google Analytics, Firebase, or other monitoring solutions to track app performance and user engagement.
•    Basic knowledge of web technologies including HTML, CSS, JavaScript, and responsive web design principles.

2.    Project Management Skills:
•    Experience managing the development and lifecycle of mobile apps or digital platforms, with the ability to coordinate app updates, bug tracking, and feature releases in collaboration with external vendors.
•    Excellent organizational skills with the ability to manage multiple projects, ensuring timely delivery and alignment with business objectives.

3.    Communication and Collaboration:
•    Excellent communication skills, with the ability to liaise between internal teams, stakeholders, and external vendors to ensure alignment and understanding of requirements.
•    Strong presentation skills to effectively communicate project progress, updates, and concepts to stakeholders.
•    Ability to incorporate feedback and work collaboratively with cross-functional teams to deliver digital solutions that meet both business and user needs.