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Lead, Digital Communications


Job Purpose


As part of a dynamic Corporate Communications team, you will actively manage and enhance SMRT’s reputation as the leading transport operator in Singapore. You will manage a team, conceptualize and implement integrated social media strategies. The work is exciting and fulfilling in a fast-paced environment. 




This role sits within the Media Communications Team. The candidate must integrate the digital strategy across the broader communications objectives. 


As a team lead, the successful candidate will be a digital communications strategist with integrated corporate communications experience, who can lead, develop, execute, and measure successful digital communications plans and content that deliver key message outcomes. The candidate will be responsible to listen, understand and have a good sensing of online sentiments of the brand and have some public relations background or relevant experience in communications. 


In the role of Lead, Digital Communications, you will:

  • Develop and review the social media strategy
  • Create content, and creative social media plans that drive brand reputation and stakeholder engagement
  • Curate relevant content with the right tone and approach to engage netizens
  • Community management on our social media channels
  • Lead the planning and management of all relevant digital platforms 
  • Manage agencies or vendors in the delivery where necessary
  • Serve as strategic counselor and advisor. Able to think on your feet and out of the box when online issues take place. The person must identify issues or service lapses quickly to manage the situation
  • Be a team player who is also comfortable with working across teams and with stakeholders and independently, ability to multi-task, and be opportunistic with creative ideas;
  • Work closely with other functions within the Corporate Communications team especially the Media Relations team to communicate and amplify the best content in an integrated manner across different platforms. 

Qualifications & Work Experience


  • Degree in Mass Communications or relevant discipline with 8-10 years’ experience in Communications, preferably with social media experience 
  • Experience in leading a team 



Technical skills include:

  • A strong command of English, and the ability to write well in a variety of styles.  
  • An effective communicator in both verbal & written presentations
  • Able to provide guidance to the team in content creation 


Generic skills include:

  • Strong analytical and problem-solving skills, resourceful, meticulous and strong in work execution and project management
  • Ability to perform in a high-pressure environment juggling and executing on multiple priorities
  • Excellent people and agency management skills
  • Self-starter and able to work successfully across complex matrix of stakeholders
  • Clear thinker, good listener and a problem-solver
  • Excellent interpersonal skills with ability to embrace and drive change 
  • Ability to deal with strategic agility, manage diversity and drive for results

We regret that only shortlisted candidates will be notified.

About SMRT Corporation

SMRT Corporation Ltd (SMRT) is a public transport services provider. Our primary business is to manage and operate train services on the North-South Line, the East-West Line, the Circle Line, the new Thomson East-Coast Line and the Bukit Panjang Light Rail Transit. This is complemented by our bus, taxi and private hire vehicle services. 

An exciting and rewarding career is waiting for you at SMRT. Join us and embark on a journey that matters. You Matter – we take care of you and your well-being. Your Work Matters – your ideas and contributions work towards building the future of our transport system and create positive impacts to the community. Your Development Matters – we offer diverse careers and learning opportunities for our people to grow you to the fullest of your potential.

Come onboard the SMRT journey today.

Moving People, Enhancing Lives

Core Values
Respect, Integrity, Service & Safety, Excellence


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