Manager, Marketing (Stellar Ace)

Job Purpose

The Manager, Marketing is responsible for driving strategic partnerships, digital activations, and engagement to grow the WINK+ app ecosystem. This role focuses on securing high-value collaborations, executing app activation campaigns, and optimizing engagement strategies to increase app downloads, user retention, and revenue streams.

The ideal candidate has a strong background in digital marketing, loyalty programs, and partnership development, with expertise in merchant and tenant engagement, campaign execution, affiliate marketing and in-app feature planning.

Responsibilities

• Identify, negotiate, and onboard strategic partners to enhance the WINK+ ecosystem and brand collaboration
• Develop co-branded campaigns and activation plans and increase user engagement on the app
• Implement gamified campaigns, in-app promotions, and referral programs to enhance engagement online to offline
• Work closely with marketing and tech teams to ensure campaign execution aligns with business objectives
• Track campaign performance metrics and optimize strategies to maximize ROI
• Collaborate with Stellar Ace’s advertising and media teams to integrate partner promotions across digital assets
• Develop strategies to improve tenant and merchant engagement, ensuring their continued participation and revenue contribution
• Optimize affiliate partner, merchant onboarding processes, incentives, and commission structures to increase adoption and usage
• Identify and enhance Earn & Burn, ensuring smooth transactions and app integration with tech team
• Work with the product team to identify and implement new app features that drive engagement and monetization
• Assist in managing all budget to follow the organisation’s procurement policies, tracking expenditures, and ensuring cost-effective campaign execution
• Develop co-branded promotions and engagement strategies to increase app member sign-ups and user retention
• Track and analyze KPIs to measure app activation ROI and optimize user funnel metrics (downloads, activations, retention, and redemptions) for better campaign performance
• Utilize insights to refine user engagement and conversion strategies

Qualifications & Work Experience

• Education: Bachelor’s degree in business, marketing, or a related field.
• Experience: Minimum 5 to 8 years in app partnership management, digital marketing, activation planning, or business development, preferably in loyalty programs, e-commerce, or digital platforms
• Strong negotiation, stakeholder engagement, and campaign execution skills
• Experience in retail, entertainment, and advertising partnerships is a plus
• Proven ability to conceptualize and execute digital activations and merchant-driven campaigns
• Strong data analysis skills for tracking performance and optimizing strategies

Skills

Generic Skills:

• Excellent communication and negotiation skills to manage partnerships effectively
• Strong project management and multitasking abilities
• Data-driven mindset to analyze campaign effectiveness and optimize strategies
• Ability to work independently and cross-functionally in a fast-paced environment
• Experience with digital marketing and loyalty activation strategies

 
Technical Skills:

• Familiarity with user acquisition and retention metrics (DAU, MAU, LTV, CAC, churn rate)
• Experience with CRM tools, power BI and Google analytics is advantageous
• Proficiency in Excel for data reporting and PowerPoint for presentations
• Understanding of mobile app engagement strategies and gamification techniques
• Comfortable with budgeting, ROI tracking, and revenue forecasting