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Manager, Marketing

Commercial

Job Purpose

 

The Manager, Marketing will be responsible for the overall planning and communication of the marketing plan which involves launch activations, advertising, events, content creation and media relations. The manager is also responsible for updating senior leadership on the progress of marketing activities and reports. 

 

Responsibilities

 

  • Plan and execute Stellar Lifestyle’s overview marketing plan to meet business objectives
  • Lead and execute the development of marketing plans and materials for the marketing of new and existing products and projects
  • Support as Centre of Excellence for Marketing in terms of overview and guidance
  • Brand build to raise awareness and drive lead generation thru social media & digital initiatives, events, activations and PR
  • Support business development and provide product innovation point of view by collaborating with key business stakeholders and driving research and validation initiatives 
  • Manage all budget/expenditure to be in compliance with the organisation’s procurement policies
  • Ensuring the customer experience strategies are aligned to the larger marketing and business goals and outcomes
  • Execute projects, creative ideas and solutions to implement major changes to the customer experience of external stakeholders
  • Analyse new market trends, business opportunities, customer lifecycles and market segments in global and local landscape
  • Analyse past performance of projects and campaigns to improve Return on Investment (ROI) in tangible and intangible ways

Qualifications & Work Experience

 

  • 5 years of experience in marketing in a B2B and B2C environment
  • Strong client facing and communication experience internal organisation and the ability to communicate complex analytical concepts to non-technical executive level audience.
  • Experience with planning using quantitative techniques, campaign management and supporting technologies 
  • Ability and willingness to hands-on execution role where required to support client needs and team development
  • Bachelor's Degree in Business Management or Marketing or a related field

Skills

 

  • Be able to toggle between having a marketing and process-oriented mindset
  • Have an eye for detail
  • Be an effective project manager and able to manage multiple stakeholders
  • Requires knowledge of the market trends and relevant technologies
  • Collaboration and team building across all levels of leadership
  • Skilled at balancing multiple factors to influence leaders about what changes are appropriate for the business
  • Tech-savvy and strong capability in executing digital marketing campaign and running social media 
  • Able to use and leverage on analytics to assess the success of digital initiatives
  • Strong analytical, conceptualisation and problem-solving skill
  • Possesses a good positive attitude, be able to thrive in a fast-paced environment and have the ability to cope with tight deadlines
  • Meticulous and well-organised, as well as willing to handle a wide variety of administrative tasks
  • Good interpersonal and communication skills
  • Excellent verbal and written skills

 

 

Retail and Advertising Solutions & Services Partner

Stellar Lifestyle is the largest managing agent of retail and advertising spaces in Singapore’s rail network. We create vibrant transit destinations through continuous innovation and a desire to make our everyday touchpoints better. Our expertise also includes retail mall management, outdoor media & digital advertising solutions, and digital engagement platforms.

About SMRT Corporation

SMRT Corporation Ltd (SMRT) is a public transport services provider. Our primary business is to manage and operate train services on the North-South Line, the East-West Line, the Circle Line, the new Thomson East-Coast Line and the Bukit Panjang Light Rail Transit. This is complemented by our bus, taxi and private hire vehicle services. 

An exciting and rewarding career is waiting for you at SMRT. Join us and embark on a journey that matters. You Matter – we take care of you and your well-being. Your Work Matters – your ideas and contributions work towards building the future of our transport system and create positive impacts to the community. Your Development Matters – we offer diverse careers and learning opportunities for our people to grow you to the fullest of your potential.

Come onboard the SMRT journey today.

Vision
Moving People, Enhancing Lives

Core Values
Respect, Integrity, Service & Safety, Excellence

 

Apply Now »