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Senior Executive, Marketing (Start-Up Entity)

Commercial

Job Purpose

 

The Senior Executive, Marketing will drive the efforts of the marketing, communications and public relations on a strategic and tactical level, for execution alongside other functions of the corporate venture.

 

Responsibilities

 

Management Reporting

  • Plan and control the departmental budget and costs to ensure performance
  • Implement strategies to achieve annual budget and Sales and Marketing KPIs

 

Public Relations

  • Main liaison person and spokesperson for the venture in handling media and/or public enquiries
  • Maintain regular contact with media and through media outreach, site inspections for visiting media and journalists
  • Ensure that photography, videography, copywriting, external/internal content and communications are in line with brand standards

 

Marketing

  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Plan, execute, and measure digital marketing campaigns
  • Collaborate with internal teams and external stakeholders to create landing pages and optimize user experience.
  • Optimizing website keywords/text to drive high search engine rankings and placing pay-per-click ads that display based on searchcriteria entered
  • Develop or publish useful and/or engaging web content (blogs, games, videos, product reviews, training/reference materials, etc.) onwebsite.
  • Ensure that all e-commerce platforms are maintained with updated information and photographs
  • Recommends and implements all promotional and marketing opportunities third party sites

Qualifications & Work Experience

 

  • Bachelor’s degree in Marketing, or related field
  • Minimum 3 - 5 years’ of relevant experience or similar capacity, or an equivalent combination of education and work-related experience

Skills

 

  • Strong presentation, communication, written and oral skills
  • Strong interpersonal skills to develop and foster beneficial relationships

 

 

Retail and Advertising Solutions & Services Partner

Stellar Lifestyle is the largest managing agent of retail and advertising spaces in Singapore’s rail network. We create vibrant transit destinations through continuous innovation and a desire to make our everyday touchpoints better. Our expertise also includes retail mall management, outdoor media & digital advertising solutions, and digital engagement platforms.

About SMRT Corporation

SMRT Corporation Ltd (SMRT) is a public transport services provider. Our primary business is to manage and operate train services on the North-South Line, the East-West Line, the Circle Line, the new Thomson East-Coast Line and the Bukit Panjang Light Rail Transit. This is complemented by our bus, taxi and private hire vehicle services. 

An exciting and rewarding career is waiting for you at SMRT. Join us and embark on a journey that matters. You Matter – we take care of you and your well-being. Your Work Matters – your ideas and contributions work towards building the future of our transport system and create positive impacts to the community. Your Development Matters – we offer diverse careers and learning opportunities for our people to grow you to the fullest of your potential.

Come onboard the SMRT journey today.

Vision
Moving People, Enhancing Lives

Core Values
Respect, Integrity, Service & Safety, Excellence

 

Apply Now »